This is a free listing. It's very basic but already appears in relevant search results on Google, bing and Yahoo!
If this is your business or event you might want to make it more effective by upgrading to a paid listing. (Click the screenshots below for examples)
This will place it above free listings in all relevant categories plus you'll get improved SEO, a detailed description, your logo and images, your actual location on a Google Map, a customer email enquiry form and more.